Archive for December, 2016


Sports marketing article that underline the grounds behind the rise in the importance of sports marketing as well as its resultant effect

The expansion spurt within the sports industry over the last few decades has given rise to several sports businesses. This phenomenal growth has seen massive amounts of money being pumped into sports events by corporate sponsors making players and people linked to the business of sports wealthier with every event. Sponsorships and investments in the […]

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